We’re excited about the path ahead and look forward to working with our new partners to engage with our members in personal and effective ways.”Īnfield says that they were impressed with Arnold for the agency’s creative vision for authentic storytelling that connected directly with the core member base of Sam’s Club. “As we advance our capabilities and value proposition as a membership-based retailer, it’s imperative that we evolve our brand in parallel. “We’re transforming the way that we do business and engage with our members through the value we deliver, the purpose we stand for, and the experiences we help create in our members lives,” said Ciara Anfield, Chief Member and Marketing Officer, Sam’s Club. Sam’s Club’s growth gives the business an opportunity to engage members throughout their shopping journey in new and exciting ways by highlighting the quality, value, assortment and conveniences that have propelled traffic in clubs and online. The agencies join Sam’s Club as the warehouse retailer continues to experience incredible growth over the last three years, with membership and revenue at all-time highs. The announcement comes after an extensive evaluation for agencies to support membership growth and drive brand equity. BENTONVILLE, Ark., Sam’s Club today announced the selection of two new agencies of record with Arnold Worldwide leading creative and Horizon Next leading media planning and buying.
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